Other ways to effectively use this strategy include:ĥ. This allows the school to cover a portion of the cost while giving students the freedom to select the size and color. You could distribute a $15 gift card to each student (paid for by the school), and fill the online store with additional items like hoodies, lunch totes, and backpacks for them and their families to purchase on their own dime. Gift Cards: Gift cards are an effective way to turn a simple Purchase Order or bulk order into a profitable purchasing experience that’s a win-win-win for you, your customer, and the end consumers.įor example, a school could offer to buy each student a t-shirt for $15. This strategy allows for consumers to be rewarded for spending more money.Ĥ. For example, if a consumer’s cart reaches a certain dollar amount, they could get free or discounted shipping (e.g., “free shipping on orders over $100”). Shipping Discount: An effective way to use discount marketing is to incentivize consumers to meet a purchase threshold or minimum cart total goal. Employee bundle: polo, quarter-zip, mug or tumbler, bagģ.Spirit wear bundle: t-shirt, stadium chair, jacket, car decal.Here are a few popular bundles we’ve seen clients offer: Not only does it allow customers to purchase more and feel like they are getting a deal, it also increases the average order value (AOV) and gets more products sold (helping meet minimums!). Bundle Discounts : Offering specially-curated product bundles or collections at a slightly discounted rate can be a win-win for you and your customers. Coupon users spend 24% more than regular shoppers, and 28% purchase a more expensive product with an exclusive offer.Ģ. Usually done with coupon codes, these are great ways to encourage consumers to shop the online store by extending an invitation – with a benefit attached. Dollar or Percentage Off Offers: One of the most popular strategies for discount marketing is offering a dollar or percentage amount off. Here are effective strategies for discount marketing:ġ. Take a moment to consider your goals, your customer’s needs and goals, the end consumer, and selling trends to help you decide which strategy makes the most sense for your business. There are endless possibilities for implementing creative discount marketing strategies. In this post, we’ll give you the ins and outs of discount marketing and show ways you can use it to benefit you and your customers. While discount marketing can be an appealing and effective option, it can only have a positive impact when done right. Numerous studies have shown the impact that discount marketing – like gift cards, coupon codes, bundled products, and mark-downs – has on a consumer’s shopping experience. In fact, 99% of retailers are employing a discount-based pricing strategy. Consumers love a good deal (don’t we all?).ĭiscount marketing is an impactful way to encourage repeat business, generate new business, accelerate purchases, and increase sales.
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